“Peugeot” reports strong growth in overseas markets with Algeria sales up 63%

In Algeria, the 2nd largest market in Africa, French car-maker Peugeot continues its strong growth, with the notable contribution from the 301 vehicle, supporting its 1st place in the market: with 48,600 vehicles registered, up by 63 % (+ 13 % for the market), Peugeot recorded a penetration of 19 %, up 6 points compared to the 1st half of 2012.

In the Mediterranean area, Peugeot is growing overall thanks to its performance in the Algerian market.

This was announced on Tuesday in a press briefing held in Algiers by the General Manager of “Peugeot Algeria”, Mr Pierre Foret who expounded on the occasion an overview of Peugeot automobiles sales in Algeria and elsewhere in the world with wide-ranging statistical data in hand.

Against the background of a depressed European market and overseas markets with contrasting results, Automobiles Peugeot recorded 808,000 sales worldwide during the first half of 2013. Sales of assembled vehicles (808,000) are more or less stable compared to the first half of 2012 (812 000), he explained.

Peugeot has a number of opportunities to progress in the second half of 2013 and for the success of its strategy in the medium term, Mr Pierre Foret added.

Successful launches:

The first half of 2013 saw Peugeot continue its product offensive.

Sales world-wide: January – June 2013 – 808 000 units.

 ·         Sales of assembled vehicles stable compared to the 1st half of 2012, 12.4 % down in Europe but 21.2 % up outside Europe.

Acceleration of sales outside Europe :

43 % of sales now outside Europe (+ 8 points), in line with the objective of 50 % by 2015. China, Argentina & Algeria now in the Top 5 (France number 1, United Kingdom, number 3)

Sales in China rise sharply : + 35% (compared to + 16 % for the market)

Sales in Argentina up by 25%

Sales in Algeria up by 63%

Success for Peugeot in the B (208, 2008) and C (301) segments

Acceleration in the move up-market: high level model mix on 208, 2008.

Finally, he noted that Peugeot has increased its share of the demand in Europe for LCVs to 10.8% (10.6% in the first half of 2012), so supporting its 4th place in this market.

“Peugeot is out-performing in several large growing markets in many parts of the world”, according to the Peugeot Algeria CEO.