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Stellantis Mobilises Italian Manufacturers to Support Fiat Plant in Oran

Hacene Houicha/English version: Dalila Henache
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The global automotive group Stellantis is preparing to host a major meeting of Italian component and spare parts manufacturers in early February in Turin, in the northwest of the country.

This important event aims to showcase opportunities for entering the Algerian market to support and develop its Fiat plant in Tafraoui, Oran (western Algeria), and the automotive sector in Algeria in general.

In this context, sources within the Turin Industrial Association (UIT) told Echorouk that its headquarters will host a major meeting on February 02, 2026, entitled “Stellantis Algeria meets Turin companies.” The meeting will gather Italian component and spare parts manufacturers interested in exploring cooperation opportunities with the Stellantis project in Algeria.

The meeting, according to the official invitation sent to Italian industrialists, a copy of which was obtained by Echorouk, aims to present investment and supply opportunities and establish long-term partnerships. This includes the possibility of opening local production or supply lines, reducing logistical costs, and accelerating delivery times.

According to the same document, the Algerian market is experiencing strong expansion driven by increased demand for new and used cars and sectoral support policies. Local production reached approximately 50,000 vehicles in 2024, and Stellantis and its partners aim to increase this figure to 90,000 vehicles annually by 2026.

The invitation extended to Italian industrialists explains that the Tafraoui plant in Oran, which opened between December 2023 and early 2024, serves as a production hub for Fiat models, including the Doblo utility and passenger cars, and soon, the recently added Fiat Grande Panda. The group also announced its intention to begin producing Opel models in Algeria, marking its first location outside Europe, a move aimed at strengthening its presence in Africa and the Middle East.

According to the Turin Manufacturers Association, the meeting will provide an opportunity for Italian companies to explore potential collaboration programs with Algerian partners, including sustainable technological innovation projects. These projects align with the group’s global strategies and aim to establish a robust and reliable local supply network that integrates Italian industries with the Algerian market.

The document explains that Stellantis, through this initiative, aims to create an integrated production environment, encompassing investments in production lines, the development of technological cooperation, and the reduction of environmental impacts through the introduction of modern materials and technologies. This is coupled with taking advantage of Algeria’s low labour costs, where the average monthly wage is approximately €130, roughly equivalent to the minimum wage.

The Turin Manufacturers Association indicates that the meeting will allow Italian companies, particularly those specialising in components and spare parts, to explore collaboration opportunities. These opportunities could include launching local production lines, sourcing, joint innovation projects, and improving logistics and delivery times. This will enhance the competitiveness of Italian companies in global markets and enable them to expand into Africa without abandoning their strategic role in Europe.

Echorouk sources confirm that this initiative comes at a time when European companies are facing major challenges, including fluctuating demand due to technological transformations and cost pressures, which makes emerging markets like Algeria a real opportunity to maintain competitiveness, especially with the presence of historic brands such as Fiat and Opel within the Stellantis Group, which represent a lever to promote long-term industrial cooperation.

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