“Bomare Company” Is Storming Italy With Turnover Of Exports Set At $ 10 Million Dollars
Bomare Company, the producer of the “Stream System” brand, has recently signed an agreement to market its reliable products in Italy, in a telling achievement to the Algerian company which is leading the export of local products in the much demanding European market in terms of high quality and strict competitiveness standards.
The Algerian medium-sized Company is to export $ 2.5 million worth of products to reach the $ 10 million threshold in 2019 as part of a plan to exploit the Italian market as being the market for Europe’s most promising market for television sales of up to 4.5 million units estimated at the cost of ($ 1.5 billion).
Bomare Company added a new European market to its agenda after the Italian market broke through. The Company, which produces the equipment of the brand “Stream System”, said in a statement that “it signed an agreement to market its products in Italy.
Bomare Company continues its invasion of the European market after making a name in some countries, such as Greece, Spain and Portugal, where it signed an agreement to market the products of “Stream System” in Spain and Portugal worth up to $ 50 million, after the Algerian Company succeeded in duly fulfilling the stringent conditions set for the European market.
The head of the Company Mr. Ali Boumediene, said that the company is targeting to set a solid foothold in the European market in preparation for the implementation of the global strategy of the future, to reach new markets with high growth, most notably the African market one of the most important objectives of the company in the medium and long term, as Africa represents about 1.4 billion potential consumers.
He highlighted to this effect the Company’s ongoing work on promising projects in Tunisia, Senegal and South Africa as part of Bomare’s expansion plan in promising markets, by targeting the marketing abroad of 1.5 million TV sets and 3 million smart phones in 2021, 60% of which will be for export.
And to achieve this goal, the aim of the successful Algerian company is to increase the integration rate to 75% for the TV lineup and 54% for the smart phone lineup, he further indicated.
Created in 2001 by its founder and current executive Director, Mr. Ali Boumediène, Bomare Company is a 100% Algerian Company of electronic products and offers its customers, including tablets, DID and receivers, televisions and smart-phones. It is the first company in Africa and the Middle East to master the latest technology in screens and its products, which are certified ISO 9001/2008 with ISO 140001 certification in progress, are respectful of the environment and consumer health, which allows it to conquer even foreign markets.
In so doing, the company is ready to train subcontractors and as a member of IANOR (Algerian Standards Institute), it participates in the production of standards. In addition, Bomare Company has decided to build its own academy, because it says, “if we want to master the technology, we must train the staff but also the management, which requires an internal improvement”.
The future is very promising for the Algerian market and Bomare has an industrial vision with the objective of being an essential industrial electronic operator, not only in the domestic market, but also through industrial diversification.
It should be stressed that it is already a qualified Alstom supplier through its subsidiary Cital in Algeria and produces industrial cards for tramways because it has the know-how in the field of electronics. Hissens, its Chinese partner, was not mistaken in the production of the smart-phone.
It found at Bomare Company a suitable environment: skilled training, great mastery and high productivity. They signed a contract until 2019 which they intend to renew because they decided together to put on the international market a true revolutionary product with which Africa will have the first position thanks to Algeria.