IMMAR study: Echorouk TV tops list of most watched channels in Algeria

Echorouk TV was watched by 12 percent of viewers in Algeria during the first week of the fasting month of Ramadan from 7:45 pm until 9:30 pm following by Algeria’s Third Channel by 8 percent, MBC by 4 percent, Nessma channel by more than 3 percent and KBC channel by 2 percent, a study finds.

Echorouk TV is registered trademark

The study conducted by IMMAR institute on 20 public and private channels shows that Echorouk TV has remained in its leading position since it was launched, three years ago.

It touched all the categories of people more than 15 years old in all over Algeria. It is watched by 39 percent of viewers in the north, 30 percent in the west, 22 percent in the east and 22 percent in the south of Algeria.

A total of 2.53 percent of people aged between 15 and 24 watch Echorouk TV. As for people aged between 25 and 34, it is watched by 31.74 percent followed by Ennahar TV by 21.98 percent and Algeria’s Third public channel by 19.56 percent.

More than 33 percent of Algeria’s men follow Echorouk TV

According to the study, Echorouk TV was most watched by men aged more than 15 years old. More than 33 percent of the viewers follow the channel from 7 pm to 10 pm. Ennahar TV comes in the second place by 25.6 percent followed by Algeria’s Third channel by 15 percent, Nessma by 9.37 percent, KBC by 21.6 percent, MBC by 2 percent, the Algerian national channel by 5.41 percent, Canal Algerie by 2 percent and El Haddaf TV by about 1 percent.

30.18 percent of Algeria’s women watch Echorouk TV

Around 30.18 percent of women viewers (aged more than 15) watch Echorouk TV from 7 pm to 11 pm. Algeria’s Third channel is the most watched channel in Algeria by women with 29.34 percent followed by Ennahar TV with 19.71 percent.

Echorouk TV most watched by teenagers

According to the same study, viewers aged between 15 and 24 watch Echorouk TV during Ramadan and more than 35.20 percent of its viewers are teenagers. They follow it from 6:30 pm to 9:30 pm.

Algeria’s Third channel comes second by about 27.05 percent followed by Ennahar TV, Nessma and KBC by around 8.46 percent.

Echorouk TV most watched by young people

About 14 percent of Echorouk TV’s viewers are aged between 25 and 35 years old. Algeria’s Third channel is watched by 25.8 percent followed by Ennahar TV by around 6 percent, MBC by 5 percent and finally KBC by 2 percent.

Echorouk group’s General Director: Echorouk TV’s leading place is a slap in the face for its haters

Echorouk group’s CEO Ali Fodil says the results showed by IMMAR institute come following Echorouk TV’s efforts. “It managed to satisfy Algerian families including children, teenagers, women old and young people.”

 “Thanks God, Echorouk TV has come first since Ramadan 2012 as it is the most watched channel. Because of that, we were not surprised by those good results,” said Ali Fodil.

“Each year, we examine failures and draw a long-term action plan to improve Ramadan-related programs year after year. Certainly, viewers noticed that we paid attention to their preferences,” he added.